Alex Lauricella
Attorney & NFL/NIL Agent
has created...
"The Lauricella Playbook"
to help student/athletes receive an athletic scholarship (and possibly an NIL - NFL contract/agreement)
Created by:
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A former student/athlete
-
D-1 scholarship recipient
-
Attorney & NFL/NIL sports agent
Alex Lauricella, Attorney & NFL/NIL agent has created the:
"Lauricella Playbook" to help student/athletes receive a college scholarship and possibly an NFL or NIL agreement.
-
A former student/athlete
-
D-1 scholarship recipient
-
Attorney & NFL/NIL sports agent
Alex Lauricella is one of the only former scholarship recipients to a D-1 University (Tulane Football) and also a practicing attorney and licensed NFL/NIL sports agent.
Twenty years ago, Alex was a student/athlete at John Curtis Christian School and was playing football, baseball and track.
He was fortunate to have had coaches that understood the importance of training, working out and most importantly to know the plays. This required a "PLAYBOOK" which opened many doors for him then and later in life:
Following the "playbook" enabled him to win and earn:
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Seven (7) highschool state championship rings.
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A full athletic scholarship to Tulane University.
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A law degree from Loyola University
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A respected local attorney
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An NFL / NIL sports agent
High School Football
High School Baseball
Girls Softball, Baseball, Track & Other
Welcome to Southern Sports Agency (SSA) — a trusted partner for athletes and coaches who are ready to elevate their careers. SSA empowers elite talent across the South and beyond to build lasting legacies — on and off the field — through strategic representation, legal protection, and personalized brand development.
Founded by professionals with firsthand experience in college football operations, playing at the collegiate level, and coaching at the high school level, SSA understands the game from every angle. This background provides a unique perspective — blending real athletic insight with legal expertise and business strategy. Our team brings an extensive network of relationships within both the athletic and business communities, connecting our clients to genuine opportunities for growth and success.
At SSA, we combine Southern roots with national reach — representing athletes the right way, with integrity, excellence, and purpose. From NIL to NFL, we’re here to help our clients protect their futures and build their brands the smart way.